LaCrosse opened its doors in 1897 amidst the Industrial Revolution in America. A time synonymous with the birth of industry and the boom of innovation. We helped to build roads and railways, plow farms, construct towns, lay foundations to universities and hospitals, escaping to the wilderness to relax, rethink, and rebuild our strength to face the challenges that lie ahead. Ensuring a future for generations to come. Creating the Industrial Revolution of today.